We'd like to bring your
attention to an issue that has the potential
to affect the entire Web community. There's
a new form of technology that alters webpages
without the knowledge or permission of website
owners. The most widespread version of this
technology is a program called TopText. TopText
comes bundled with the popular file-sharing
programs KaZaa & iMesh, as well as several
other freeware programs.
If you've noticed yellow
underlines with green edges showing up on
a lot of the pages that you visit, you have
installed (intentionally or otherwise) the
TopText application. These underlines are
not the work of the people who created the
pages, but are added when TopText alters your
browser settings without your knowledge. If
you click on one of these links, you'll be
taken to the website of an advertiser who
paid the makers of TopText (eZula, Inc.) for
the underline.
This raises a number of
concerns. For example, the page that the link
leads to may not be appropriate for children.
Furthermore, unreviewed links may be introduced
into shopping cart links, product recommendations,
editorials, online legal documents and posts
to online forums, adding confusion and potentially
misleading you, the user.
But perhaps the most frightening
concern TopText and similar applications raise
is that they may spell an end to the free
Web. A huge percentage of the Web's most popular
sites owe their very existence to advertising
dollars. TopText steals those dollars away
from them without any compensation.
If this technology is allowed
to spread, free sites will be forced to charge
fees for their use. And this will dramatically
limit the number of people who will be able
to afford to use the Internet as a resource.
To remove TopText
from your system, go to:
http://www.thiefware.com/
- or -
http://www.scumware.com/
Also be careful to
avoid a similar and much more sinister software
called Surf+, which uses green highlighting,
and takes your surfers to porn and gambling
sites. If the pages you view are already being
altered by Surf+, you can find uninstall information
here:
http://www.filemix.net/surfplus/s_faq.htm#13
If you're a website
owner or maintainer and would like more information
on the fight to stop TopText, see the links
below:
http://www.thiefware.com/
ATFIA
(Advocates for Truly Fair Internet Advertising)
WUAS
(Webmasters United Against Scumware)
Free
Search Engine Discussion Forums
http://www.scumware.com/
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MOR
Designs Scumware Legal Disclaimer
-
Alters
copyrighted site content without permission
by adding links
-
Alters copyrighted site design with yellow
highlighting and underlines
-
Places text link advertising on websites
without compensating the sites' owners
-
Turns companies' own websites against them
by adding text link ads that lead to their
competitors websites
-
Hijacks websites' visitors by adding external
links
-
Alters the intended click flow of a site
by turning links into dropdown boxes that
promote links out of the site
-
On sites that use the common design convention
of yellow highlighting for words and links,
masquerades as part of the intended page
design
-
Adds links that may not be appropriate for
a site's intended audience
-
Breaks the common policy of keeping editorial
content separate from ads, calling a journalist's
and/or site's ethics and integrity into
question
-
Insinuates links to products & services
into "recommended" lists, putting
the page author's reputation at risk and
making them a liability target
-
When a site's users are ready to buy the
site's product or service, clicking on 'Shopping
Cart' or a similar link may show users a
link to another site, causing the site to
lose revenue
-
Text link ads show up in online legal agreements
like privacy policies and terms of service,
bringing their strictly legal purpose into
question
-
Forces web authors to expend precious time
and energy trying to minimize TopText damage
to their pages
We, the members of the
webmaster community, ask for your assistance,
although our numbers may be high our resouces
against larger companies such as this do have
limits. We are taking a stand, we are contacting
advertisers and we are making progress. In
the meantime we are still losing revenues,
and in the time of the dotcom crash we cannot
afford to have what we have worked for stolen
from us.